Why choose fractional or part time ?

Do you want to kick-start or grow a business, up-skill a junior team or launch a new product? Do you need to ensure continuity during a maternity absence, or deliver a business-critical project?

Perhaps you just cannot afford the cost of an experienced full-time CMO or Marketing Director.

Here's why you would opt for bringing on board an experienced fractional or part-time professional:

Seniority and a proven track record to get on with it. No handholding is required.

Know-how and operational experience. I've been there.

Balance strategic thinking and planning with tactical actions. I understand the demands of day-to-day business.

Part of the internal team (works differently from a remote agency or consultant). I'm hands-on and get stuff done.

The
Benefits
of fractional

1 / finding marketing solutions that link ideas to business priorities.

Tapping into business and customer insight will not only better inform ideas, but also help develop relevant marketing solutions with strong ROI.

2 / Improving customer knowledge, insights and experiences.

Better knowledge and understanding of customers equal better opportunities.

Key areas covered are:

Analysing existing customers and/or identifying new ones
Understanding their decision-making process and path to purchase.
Identifying the key touch-points where their experience can be improved.

3 /creating or fine-tuning your Value propositions.

No matter how clever your marketing is, or how much money you spend, if your offer is not understood and does not resonate with your audience, they are unlikely to buy it.

4 / Developing and taking a product or service to market.

In addition to ensuring a structured end-to-end launch process, attention is given to critical success areas such as embedding customer-centric thinking from the outset and involving all stakeholders throughout the process.

5 / Building and developing an effective marketing team with the right mindset and skills.

The profile of a skilled marketing team is not a cookie cutter exercise. Whether full-time, part-time or outsourced, it should custom fit the needs of the business, and be flexible and adaptable to short-, medium- and long-term demands.

6 / Marketing planning and delivery.

Marketing plans need to align with, and support, execution of the business plan. Establishing a company-inclusive, robust process and timeline is one of the key elements to building a good marketing plan.

Others involve clear direction, goals, ownership and proactivity - all critical to delivering effective marketing.