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My week's Top 5 reading selection: Most people are willing to quit Facebook for $50 a month
My top snippets from this week about our scary Plastic burden, the new Gmail, the possible irrelevance of Facebook, the shady side of Luxury
James Methven
Apr 25, 20182 min read
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What is the value of 20,000 likes?
It is not hard to understand why a recent survey found around 80% of marketers in the US are not able to quantify the value of their social
James Methven
Mar 29, 20183 min read
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Are we forgetting that defining a brand involves both Art and Science?
I was browsing through some files on my computer when I came across old advertising strategy development notes from my Unilever days....
James Methven
Feb 20, 20183 min read
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My week's Top 5 reading selection: Why Jeff Bezos’s Two-Pizza Team Rule Works
Ideas and stories to inspire marketers.
James Methven
Feb 15, 20182 min read
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My week's Top 6 reading selection: Choose a side-project to benefit your career
Ideas and stories to inspire marketers.
James Methven
Jan 31, 20181 min read
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