BUILDING THE FUTURE
OF BRANDS
With a career journey spanning three decades and multiple sectors, I have delivered successful transformation programs for a number of brands.
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I have experience of multi-nationals (Navico, Electrolux, Newell Brands, Coty, Unilever), start-ups and growth-stage companies (e.g. optical, social enterprise, luxury goods, food), and the charity sector (Ramblers) - so I understand a range of business cultures, their dynamics, and the different challenges they can present.
I love brands with untold stories and the untapped potential for truly immersive customer experiences.
I enjoy working with entrepreneurial, agile leadership teams, and relish the challenge of helping brands and companies keen to lift their game!
Get in touch if you're looking to give your brand(s) and people wings.
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Grow
Helping teams grow the value of their brand(s).
Balancing the challenge of short-term profit generation with longer-term value creation.​
Inspire
Inspiring and guiding teams to make their marketing laser sharp.
Aligning marketing plans to business goals while prioritising and focusing marketing efforts.
Transform
Developing and transforming marketing teams.
Ensuring the right team structure and skills to deliver strong and effective plans.
WHAT PEOPLE SAy
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Lars Voekel, Executive Vice President, Stora Enso
“James is a director with outstanding analytical skills and a clear view of what he wishes to achieve. With his support we repositioned the AEG brand both in the trade partner's and consumer's eyes. James drove the organisation with high emphatic skills and managed to always deliver ahead of expectations. I recommend James fully."